A New Home For MillennialsWe look forward to bringing you content of the highest quality and hope that you will join us on our journey, while keeping up with the latest news and trends.

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A New Home For Millennials

The year 2020 marks a new decade and, although it seems crazy, it is also the decade where some millennials will enter their 40s! So, we created this blog as a place for everyone, born between the years 1981 and 1996, to learn how to “adult”.

 The Essential Millennial is your go-to blog for getting advice on everything from tips for travelling to which coffee shops you should be visiting on your holidays; from learning new hobbies to how to find love through a dating app.

First, let’s take a look at what it means to be a millennial. We are frequently viewed in a negative light by “boomers” and “Gen-Xers” [Read: old people]. Good or bad, these are some of the attributes that define a millennial:

Millennial

Millennials grew up with changing technology

We were raised on technology from birth:

Many of us will remember the days of SMSes, polyphonic ringtones, Nokias and MXit. We resent Generation Z for never having to know the struggle of a 56k modem and waiting hours to download pirated movies… But, at the same time, thank goodness we didn’t have to wait in line behind the rest of the family to call our high school sweethearts on landlines like our parents did.

Impatient and sceptical:

We are often criticized for having our heads in the sky and get told to starting living in the “real world”. We want jobs with high salaries and short hours and we refuse to accept that everything from politics to home ownership (or lack thereof) is just the way that the world works.

Millennials are tolerant

Millennials are more tolerant and inclusive

Tolerance:

Say what you want about millennials, but we are the first generation of people that are truly and demonstrably tolerant of other people’s cultures and identities… in fact, sometimes to the extreme. We certainly owe the progress of culture to previous generations, but we can pride ourselves on being the first group of human beings to accept people for what they are… human beings…

Early adopters:

Whenever there’s a fresh idea, such as a new technology, or an app or a business idea, you’d often find that millennials are either the ones that created it or are the first customers. It’s part of the package with our scepticism. We embrace new ways of looking at the world, whether it’s decentralized services like Uber or plant-based meal options.

Dreamers:

We were raised on the idea that we can be anything that we want to be. That has given us a profound sense of confidence in our own abilities, but also an insatiable appetite for acceptance and validation.

Marketing on values:

With millennials, businesses and advertisers tend to focus more on their company values than their products when marketing themselves. Millennials prefer to buy products that were manufactured ethically and don’t mind paying a mark-up with the knowledge that our t-shirts weren’t made in a Chinese sweatshop.

Relationships:

Firstly, many millennials grew up in split-homes and it has had a profound effect on our relationships that has previously been unheard of. It adds new layers to the dating scene. In addition to that, the increasing gender equality among couples has altered the power dynamics and the way we structure our homes and raise our kids. Even those of us that are single AF aren’t meeting new partners at bars or weddings… we’re meeting them online, of course. This has all led to a brand new way of looking at relationships.

Millennial relationships

Millennial relationship dynamics have changed.

So this is just a short summary of what it means to be a millennial. Obviously, it’s a bit more nuanced, we’re leaving a lot out and we are all different and unique in our own ways. Between the person turning 39 next year and the person turning 24, you might find a total myriad of discrepancies, but there definitely is a common thread that is undeniable. Love us or hate us, we are looking at the world differently! We see a planet that is imploding, socioeconomic inequality, rampant consumerism… everything that makes the world seem completely senseless… and we’re determined to change it.

Millennials outdoors

So we started the Essential Millennial for two reasons. Firstly, we know that it’s difficult to navigate through life in a changing world and where all of the “grown-ups” see us as little brats – we want to help you make sense of it. Secondly, we are upset by the state of the media. Sensationalism, consumerism and propaganda dominate today’s headlines and keep us apart. New media, like social media and digital publications have left ethical principles behind in their attempts to keep up with a changing industry. What separates us is that we’re hell-bent on standing by our principles and publishing stories that are both interesting and informative, geared towards our readers’ needs and not our advertisers’.

We look forward to bringing you content of the highest quality and hope that you will join us on our journey, while keeping up with the latest news and trends.

Happy reading!

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